SOHO Talks

Create

SOHO Office, The Strand

01

Could Your Comfort Zone Be Holding You Back?

Simon Azzopardi· 17:51

A career picked from a Google search, three failed startups, and a company cut from 60 to 4 — on why he keeps choosing discomfort.

Read the summary · 5 takeaways

Simon Azzopardi walks through roughly twenty years, from a business degree taken because it was expected to a hundred-person agency today. Along the way: selling sweets door to door, an Oxford place won by administrative accident, and a software firm he helped grow to 150 people while someone else took the payout. Then an insurance startup, cut from sixty staff to four when COVID pulled its funding. And five children, arriving at once. It is for anyone weighing ambition against dependants.

  1. 01Watching a founder sell for tens of millions while he could not afford a flat is what pushed him from services into products.
  2. 02Organising events was a shortcut to learning. His first drew two attendees, his last six hundred, and the network outlasted both.
  3. 03A career has roughly nine rungs — execution, management, directorship. He had done the first six well, and had never been in the room for the last three.
  4. 04Mentors are stage-specific: he changes them as his problems change, rather than keeping one indefinitely.
  5. 05The goal in his current business is to become unnecessary to it as fast as possible. A company that needs one person cannot grow.
a healthy person wants a thousand things. A sick person only wants one.
— Simon Azzopardi

Mentioned: Oxford · Microsoft Ventures · Startup Weekend · TechCrunch · Forbes · AON

02

You're Closer Than You Think | Don't Stop Building Momentum

Zack Ritchie· 17:02

A designer who disliked people, reading and discomfort, on how habits and constraints turned a daily drawing into public sculpture.

Read the summary · 5 takeaways

Zack Ritchie traces his route from a dyslexic kid who disliked reading and avoided people to a designer making public sculpture. His argument is that creativity changed him, rather than being a talent he started with. The talk moves through graphic design, brand work for clients, and a stalled period, before a pivot into physical objects — a retail brand of over 400 products, a nine-person company, and its closure. It is aimed at anyone whose creative work has stalled between excitement and output.

  1. 01Excitement tells you what to pursue but cannot sustain the pursuit — daily habits are what carry the work after enthusiasm fades.
  2. 02Constraints are a precondition for invention rather than a limit on it: to think outside the box, you first need a box.
  3. 03Deliberately copying other artists every day for a year was how he located his own style — found through others, not in isolation.
  4. 04Saying yes to work you don't yet know how to do is survivable, because the figuring-out is the skill that compounds.
  5. 05When the company closed, the lesson was separation: you are not your work, and holding ego inside it makes failure personal.
I learned a very big lesson that you are not your work and you need to let go of your ego.
— Zack Ritchie

Mentioned: How to Win Friends and Influence People · The Compound Effect · Show Your Work · Think and Grow Rich

03

Would You Bet Everything on Yourself?

Christine Borg· 12:05

Taken into an orphanage as a baby, she spent decades believing she was a victim — on the one belief she changed, and nothing else.

Read the summary · 4 takeaways

Christine Borg opens with a photograph of herself in her mother's arms, taken shortly before her mother's hospitalisation and her own placement in an orphanage. She traces what that environment installed: a conviction that she was a victim. It followed her through leaving at eleven, surviving alone at sixteen, and dancing at events for money, into a corporate career and the coaching business she runs today. The talk's claim is that her circumstances did not change. Her belief did.

  1. 01She names the belief the orphanage installed — that she was a victim — as the thing that outlasted the orphanage itself by decades.
  2. 02The turning point was a sentence in a book rather than an opportunity. Reading that she was the creator of her life first made her angry.
  3. 03Nothing external arrived to rescue her — no offer, no benefactor, no opening. Only the belief moved, and the rest followed from that.
  4. 04Meeting the mentor she had followed for years is offered as evidence of the method rather than coincidence: she held the intention first.
My life technically remained the same. But what changed? My belief.
— Christine Borg

Mentioned: The Secret · Lisa Nichols · No Matter What · The Oprah Winfrey Show